Export Marketing Research Scheme (EMRS)

The Export Marketing Research Scheme encourages UK companies in the proper conduct and use of marketing research when exploring potential new markets overseas.

What is Export Marketing Research?

It is the systematic and objective collection, analysis and interpretation of information about an overseas market to assist in the development of your market entry strategy.

An export marketing research project typically involves the collection of information such as: the size of the market, how it is segmented between different types of customer, trends, an explanation of the various distribution channels, competitor activity – their strategy and performance; customer needs – their behaviour, preferences and experiences; regulations and legislation.

What are the benefits to you?

The scheme provides a variety of services, including:

Free independent advice on how to conduct marketing research.
Locating and briefing market research agencies.
Evaluating their proposals and reports.
Identifying published reports; undertaking desk research.
Planning a field trip; setting up appointments; conducting interviews.
Analysing data and drawing conclusions, and writing a report.
Funding to subsidise the cost of export marketing research.

What will the Export Marketing Research Scheme do for your business?

Take control of your export markets.
Save time and money.
Develop an effective and efficient market entry strategy.
Confidence to negotiate with and to manage your overseas partners.
Confidence to approach the market.
Increased trade and/or increased margins in the export market.

How to apply

Contact the British Chambers of Commerce regarding the support available: -
Tel: 024 7669 4484
Fax: 024 7669 5844
email: emr@britishchambers.org.uk

Hydra Mining Tools International

Hydra Mining Tools International has a worldwide reputation for designing and manufacturing equipment for deep coal mining. Its picks and drums are exported to 25 countries around the world.

With the long-term decline of the UK coal industry, overseas markets have become increasingly important to the business’ survival. China is an obvious target for Hydra Mining and the company recently applied to the Export Marketing Research Scheme for support in researching China’s market potential.

"We had used the Export Marketing Research Scheme with great success to research India. China was even more daunting and difficult so we knew it was vital to gain a thorough understanding of the marketplace. Without the scheme, we would still be talking about conducting market research in China. One of the benefits of the scheme is that it gives you the support and incentive to do it now. Our Indian experience taught us a lot and we were able to tap into a considerable amount of specialist knowledge and expertise, as well as using all of the contacts that we had at our disposal.

In the long term, we hope to establish our own operation out in China. However, our first priority is to establish a good reputation there and to generate demand for some of our more high-tech and, therefore, profitable products. The Export Marketing Research Scheme has been an invaluable support along the way."

Gordon McShannon, Chief Executive