Export Planning
Developing your International Marketing Strategy is essential whether you are new to exporting, a fully experienced exporter or seeking to develop an overseas joint venture. Once you have researched the market and are sure that it’s the right one for your business, you will need to develop an international marketing strategy and action plan. If you need any further information about Export Planning our trade advisers will be pleased to help.
Recommended Services
- Passport to Export
The Passport to Export programme assists new and inexperienced exporters to develop an international trade strategy and action plan to access overseas markets. Passport is a development programme including training, workshops, master-classes, a market visit, and strategic support by an International Trade Advisor designated to support your business.
- Targeted Export Support Scheme (TESS)
Targeted Export Support assists eligible businesses to develop an international trade strategy, usually over a 6-12 month period. TESS is aimed at more experienced exporters who need support to make a ‘step-change’ into new markets. TESS can help companies to access funding to support the development of their export strategy.
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Overseas Joint Ventures and Strategic Alliances
Overseas joint ventures are an alternative to exporting providing a presence in an overseas market, often sharing know-how, skills, financial and organisational resources. Businesses must devise a thorough entry strategy and be prepared for the financial and organisational commitment. If you are considering this type of expansion, it is essential to research the market and assess the opportunities and determine whether your business can afford the time and money investment.
Useful Guides
- Overseas Joint Ventures
- Joint Ventures: identifying, establishing & managing
These UK Trade & Investment guides will help businesses considering a joint venture investment. Overseas Joint Ventures provides an introduction to joint ventures and examines how they can help your company to establish a presence overseas. Joint Ventures: identifying, establishing and managing provides an overview of the factors you need to consider and a guide to the advice, funding and support that UK Trade & Investment can offer to help your business become successful overseas.
Complete your own Export Strategy:
- Export Strategy & Plan
A form developed by TradeYorkshire which encourages you to consider aspects of planning such as proposed distribution methods, short-term objectives, overall exporting aims and financial issues. This form can then be used for discussion with an international trade adviser.
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