Five Year Plan For Business Success

In July 2006, UK Trade & Investment published Prosperity in a Changing World - a five year plan to help keep the UK well positioned in the changing world economy.

The document covers the following key themes:

Marketing: UKTI will use professional marketing skills and adopt a more target-driven, entrepreneurial approach to promoting UK strengths. It is vital to understand what businesses need, hunt out the best opportunities for the UK, and match UK and overseas partners.

Partnership: Many organisations are involved in marketing the UK business environment. UKTI will use resources to maximum effect by co-ordinating the work of central and regional government with that of the private sector.

Focus: Government efforts will be targeted where they can make the most difference. This means focusing on important sectors and technologies where the UK has a comparative advantage, and on the overseas markets which offer the greatest opportunities. The UK must market its strengths.

Andrew Cahn, UK Trade & Investment Chief Executive, said:

“This strategy sets the course for UK Trade & Investment for the coming five years. We will help business to internationalise and contribute to the prosperity of the UK. We will make the marketing of the UK professional and world-class.

“To deliver this we need to change how we work, the skills we use and the way we serve UK business and inward investors. We start from a good position. UKTI is well regarded internationally, our staff are dedicated and we have met our targets. But now we must do much more: we must change our culture and raise our game. My team and I are committed to that.”

For more information on the five year strategy, view the full document, Prosperity in a Changing World on the UKTI website.