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Project part-financed by the European Union
A family-owned Yorkshire business which designs, manufactures and installs air and hydraulic brake systems for special applications returned from a trade mission to New Zealand with orders worth £15,000.
Tractair Ltd has been closely involved in the development of airbrakes for agricultural and other off-road vehicles since 1985. The company adapts available technologies to meet the demands of increasing loads and speeds handled by agricultural and construction vehicles, on and off the highway.
Tractair took part in a Trade Mission to Fieldays in New Zealand in June 2006, as part of UK Trade & Investment’s Passport to Export programme. Fieldays is the largest agricultural show in the southern hemisphere.
The company’s success at the event follows on from a fruitful visit to Chicago and North Dakota, where Tractair met with three major US companies, securing deals and interest worth a minimum of £60,000 over the next twelve months.
David Constantine, Tractair’s Managing Director, said: “We were made aware of the Passport programme by the International Trade Team at Business Link. The two-day training session was the best training I’ve ever had, with dynamic sessions led by quality trainers on all aspects of the exporting process.”
Tractair has also taken advantage of UK Trade & Investment’s Export Communication Review, bringing onboard an experienced marketing consultant to undertake a detailed audit of the company’s current communication systems with overseas customers.
David continued: “Mary, our reviewer, brought a new and positive dimension to the company. Her work with a range of export products with different companies enables her to see quickly what works and what doesn’t. She was also very good at getting us to prioritise our thinking. By focusing on just one thing, we were able to put all efforts in one direction.”
Tractair is now looking to expand its overseas business into Ireland and Italy.
